100% natural garments: the challenge of Ciclochiuso
Founded by Giacomo Notaristefano, the brand uses eco-sustainable fabrics and dyes, capable of biodegrading in nature in just four months. I imagined a plant that is born, grows, is used to its full potential and then, in just four months, returns to zero points. Without, in the meantime, having caused any damage to the environment ». It is no coincidence that Giacomo Notaristefano chooses a green metaphor to explain «Ciclochiuso», his 100% natural garments capsule collection. The 24-year-old designer has, in fact, always been attentive to the issue of sustainability – “from the cigarette butt thrown on the ground to the handkerchief thrown out of the car window” – and has become even more so in this last period, “of the rebellion of nature When he chose to make his debut in the fashion system with a brand that combined “passion with the right”.
The creativity that meets ethics
Originally from the province of Taranto, Notaristefano moved to Milan after high school, to pursue his passion and study fashion design at NABA (New Academy of Fine Arts). After graduation, a three-month experience in London, and a year of internship at MSGM, she gives life – while waiting to continue her training in the Armani style office – to her own brand, which combines creativity and ethics. “We don’t just wear objects, but also the story of the people who made them and the nature that brought them to the market,” explains the young man. “We can, therefore, continue to choose to dress irresponsibly, or wear clothes that have a conscience, a perspective and that allow us to look at the world without shame and without guilt.” natural garments
The use of 100% eco-sustainable fabrics and dyes
On a practical level, the concept of sustainability in “Ciclochiuso” is realized above all in the use of only six raw materials: all hypoallergenic, antibacterial, breathable, able to absorb moisture, but above all biodegradable (organic cotton, hemp, flax, bamboo, nettle and milk fiber). Then there is the question of dying, which is performed only and exclusively with natural colors: «They are obtained from raw materials such as leaves, roots, bark, and insects, or from waste materials such as pomegranate and avocado peels. In general, I use 100% eco-sustainable fabrics and dyes, with the ability to biodegrade in nature in just four months. Unlike synthetic fiber, which takes over 200 years, releasing gases that are harmful to us and the environment. natural garments
Items, albeit similar, always different from each other I
The result is nine garments with few cuts, with very soft and very simple lines, to highlight the dyeing rather than the structure. “There isn’t one I’m particularly fond of, each has its own story, its own idea, its own fabric that characterizes it and a dyeing technique that identifies it” continues the designer, adding that the absence of chemicals does not lead to the creation of a less performing product, but a more “unique” one. These are certainly not reproducible natural garments, which, although similar, will always be different from each other. I consider them a big family, which, as a whole, has made my vision concrete.