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Armani parades behind closed doors

Armani parades behind closed doors live on La 7

Armani will parade behind closed doors. His shows were scheduled for Milan Fashion Week: Emporio on September 24 and the front line on September 26. But in a note, the Maison warns: “reluctantly considering that the situation linked to the pandemic still underway does not allow the shows to be staged as in the past, the designer chooses two different ways to propose collections without an audience”.

Emporio will be launched digitally with a video on September 24 at 11.30 am on minisite dedicated to the project. In the video shot in the designer’s headquarters in via Bergognone, in addition to the new models, also the interventions of actors, singers, and dancers from the brand’s community.

As for the Giorgio Armani line, the closed-door fashion show will be broadcast in primetime on September 26 on La 7 and simultaneously on the website and on the platform of the National Chamber of Fashion.

Fashion week increasingly digital
The number of physical shows of the Milanese Fashion Week on the calendar from 22 to 28 September, in which most, starting with Missoni which opens the event, had already opted for digital. Still mystery about the Prada event on September 24, expected for Raf Simons’ debut alongside Miuccia in the creativity of the collection.

For now, the bodies remain, Versace, Etro, Alberta Ferretti, and Dolce and Gabbana. “Of course – they say anonymously from a press office – you will be 4 cats spaced apart”. 

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Armani parades behind closed doors
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