From 007 to the “brangiolino”
Brioni, a historic Roman tailor shop since 1945, celebrates 75 years, choosing Brad Pitt as the “ambassador” of the new world campaign. The actor, two Academy Awards, is immortalized in a series of portraits made by photographer Mikael Jansson with clothes inspired by the atelier’s archive: from the Virgilio dress to the Travel Jacket.
Perhaps also for the sake of the script, the hitchhiker “dude” from “Thelma and Louise,” appears as a “salt and pepper” gentleman albeit with an Elvis-like forelock, a ring on his finger, and a series of bracelets. (After all, Brad, born in 1963, is closer to 60 than 50). Anyway, a very cool middle-aged man. Ideal for renewing the image of the prestigious and international tailoring shop founded in the capital in 1945 by the tailor Nazareno Forticoli and baptized with the name of the splendid Istrian islands. (Today owned by the French Kering group).
The first man to parade in 1952 in the Sala Bianca of Palazzo Pitti, Brioni became famous to the general public also for having dressed the agent, 007 from “Goldeneye” until 2002 in “Death can wait”. Then the saga became a kind of advertising showcase. “But it is not our company policy – stigmatized at the time in the columns of the” Times “, Antonella De Simone heir of the atelier – We are chosen for our quality, not for money”. When we say: “style has no age”.
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