The Florentine designer: “An idea born during the lockdown”
Chiara Boni kept her promise. The Florentine designer who created the «La Petite Robe» line (a turnover of 25 million euros, 35 employees), speaking during the lockdown period, had announced that she wanted to give space in her next collections to comfortable models. And so it was. “In full pandemic – he says – I looked in my wardrobe and also online but I didn’t find what I wanted. So I made it: dynamic garments to dress well, lightly, inside and outside the home ». This is the starting point for “Leisure”, a selection of casual and performing garments, to be worn both at home and away, with an eye to sustainability as in the brand’s DNA: three trousers with a skinny or baggy fit, with elasticated waist or at the bottom of the leg; basic crewneck or slip tops in different colors; a polo shirt and two versatile sweatshirts.
The fabric is stretch jersey (typical of the brand) with a laminated, silver, or bronze effect “so as not to risk the anonymity of comfort”. But there is also the lamé. Result: a collection capable of adapting “to the physicality of each one, to the seasons and able to last over time, in the sign of a new step towards sustainability” reads a note. Founded in 2007, Chiara Boni La Petite closed 2019 up 10% in 2018, 70% made in the United States, followed by Italy, Germany, the Middle East, and Russia. The company now has three single-brand stores (Milan, Rome, and Florence, where it opened in November 2019) and is present in the USA with a network of 400 corners in the main department stores.
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