Nike launches a maternity line for sporty mothers, available online from 17 September
Nike thinks of sporty mothers and launches a maternity line. Nike (M) will be available online from 17 September (including Europe) with garments that take into account the change of the woman’s body before, during, and after maternity. The first collection includes a few but fundamental pieces: a tank top, a sports bra also suitable for breastfeeding, leggings, and a cover-up. “We listened to the wishes and needs of expectant and post-partum mothers – explained Carmen Zolman, stylist for Nike – it is an exciting project to work closely with all types of mothers to create a capsule that truly supports the bond. of women with the sport during a period of their life that clearly transforms their body ». According to insiders, Nike’s move is timely at a time when there is an increase in pregnancies due to the long lockdown due to the pandemic, as well as an increasing number of women exercising at home. Alone or following the lessons of online personal trainers.
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