The house of Chanel presented a virtual walk in the Mediterranean for its first collection since the health crisis
The house of Chanel presented a virtual walk in the Mediterranean in Paris fashion week for its first collection since the health crisis. Due to the health crisis linked to the coronavirus, all the parades had been canceled. “Balade en Méditerranée”, the cruise 2020-21 collection from the house of Chanel was unveiled on June 8 online on social networks.
Chanel unveiled on social networks, on June 8 at 12 p.m. (Paris time), “Balade en Méditerranée” its new cruise collection 2020-21, whose parade, initially scheduled for May 7 in Capri, Italy, had been canceled in due to the health crisis linked to the coronavirus.
“This setback did not influence the collection so much that I wanted anyway smaller, lighter at all levels – we have about fifty looks (against 70 in general)”, affirmed, on June 6 in Le Figaro, Virginie Viard, who succeeded Karl Lagerfeld, of whom she was the right-hand man. house of Chanel
A collection designed to travel light
“I first had Capri in mind, where the parade was to take place, which was not possible following the confinement,” says Virginie Viard. So the house adapted: “Not only did we decide to use fabrics that we already had, but the collection more generally evolved into a stroll in the Mediterranean… The islands, the scent of eucalyptus, the rose of bougainvillea “. The artistic director opted for an allure, free, relaxed, inspired by the mythical actresses of the sixties when they spent their holidays on the Italian or French Riviera.
A collection designed to travel light with “a wardrobe that would fit in a small suitcase on wheels, a tote bag, and an embroidered bag”, clothes that are easy to wear and multi-use, which blend together, and can even transform. Long skirts become bustier dresses when you pull them up, long black chiffon jackets are worn during the day over a triangle swimsuit, or at night over a small embroidered bandeau and jeans, “and if you wear them naked, they become a negligee “ again specifies Virginie Viard. The dresses in sheer lamé are paired with jackets that can be untied and slipped over crepe shorts. The pink of bougainvillea bursts on suits in supple leather like a second skin, or in unlined tweed for more fluidity. house of Chanel
“If we do nothing, we are headed for disaster”
The big brands organize their cruise shows in the spring, often abroad, outside of the four annual fashion weeks.
In early March, Chanel announced the cancellation of the show, arguing that “the health and well-being” of teams and guests was her “main concern”. The fashion house indicated that it was thinking “of alternatives”. In her interview with Le Figaro, the very discreet artistic director claims to have returned to the studios at the beginning of May after weeks of “videoconferences with the workshops”. “We must restart the machine. We do not really know how the activity will resume but if we do nothing, we run into the disaster,” she said, referring in particular to the situation of craftsmen and builders. house of Chanel
Virginie Viard is also pleading for the pieces from the summer 2020 collection to remain in stores until the fall, while designers are calling for a rethinking of the production and the catwalks, at a pace considered frenetic.
Rendezvous with haute couture, July 7
The Chanel haute couture collection will be presented on July 7, underlines the artistic director.
Haute couture will be presented in Paris in an online edition in the form of films from July 6 to 8, the Federation of Haute Couture and Fashion announced at the end of May. “Each house on the official calendar will be present in the form of a creative and free film,” said the Federation, stressing that the principle of the official calendar will be maintained. Other content will appear in an editorialized section of this platform.
A last Chanel show at the Grand Palais in October?
“I pray that in October we can parade with the music, the girls, even if there are few guests. It will be the last one at the Grand Palais (in Paris) which will be under construction from January” further indicated the DA of Chanel, by evoking the Women’s Fashion Week presenting the ready-to-wear.