Appointment on 27 September, a choice dictated by a pandemic
The surge in infections in France pushes Valentino to leave the Ville Lumière for Milan, where for this season he will bring the co-ed Spring-Summer 2021 collection on the catwalk: the appointment is set for Sunday 27 September, is a key moment for the Maison, where the former Gucci and Prada Jacopo Venturini replaced Stefano Sassi as CEO on 1 June.
“Paris is the city that has always hosted our shows and that represents the DNA of Valentino – is the comment of Pierpaolo Piccioli, creative director of the Maison -. The current situation we are experiencing has forced us to make an unusual decision. I believe that, in this historical period, it is of fundamental importance to remain focused on the work to be done. It is exciting to be able to think of new ideas, and this is the time when ideas can grow and spread. Milan is a new opportunity, a great project that I am developing with my teams, on the concept of identity.
In the current scenario we are forced to anticipate decisions that protect our most important resources, people, and that, by exploring alternative opportunities, keep our brand relevant – says Jacopo Venturini -. We, therefore, feel it is more ethical to carry out the new show in Italy, in Milan.
“We strongly believe – he concludes – that this project will help to underline the importance of being part of a fashion system represented both by the National Chamber of Italian Fashion and by the Fédération de la Haute Couture et de la Mode “.
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